Have you been thinking about sending out newsletters to your customers?

Do you have a list of customer email addresses you don’t use?

Customers want to connect to the businesses and brands they like. Connecting to your customers in person is a matter of being personable, presentable, and professional—and that’s easy to do via email as well. Your newsletter can provide great value, beyond sales, by informing your customers with interesting content that resonates with them.

There are many ways to build that loyalty and connection via email. It could be a coffee shop’s newsletter about different beans and the best ways to prepare certain roasts. It could be a B2B business sharing trade news of interest to their industry. If you’re informing alongside your selling, you’re building a long-term relationship with your customers. That’s connecting.

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